In the attempt to enhance the SEO of the websites, sometimes people unknowingly make mistakes that hurt great deal. If you are starting up, you need to learn the things that can make your website lose traffic.

In fact, things that you do wrong affects your websites more than what you don’t do at all. What makes the matter worse is that identifying the mistakes once you have made then is a bit tricky. Here are the most common mistakes that people make and they can affect your website’s SEO great deal.

Choosing unresponsive theme

The factors you consider when selecting a theme for your site are critically important. Most people tend to choose amazing themes, but they fail to consider whether the theme is responsive. An ideal theme is the one that gives you a chance to customize it the way you want, and, responds well in different devices.

As you may have noticed, Google algorithms are changing. If your theme is not responsive and mobile friendly, then Google give you the worst ranking and you do not want that.

Before you can choose a theme, check how it looks on mobile devices, tablets and also the desktops. remember, these days people use various devices, and you want to enhance user experience. Google loves websites that people love.

Having duplicate content

Plagiarism and duplicating content is an unforgivable offense and Google cannot excuse you for that. If you have duplicate content on your site, Google will treat it like plagiarism. It will index the one you published first and penalize the article you published last. Either way, your website’s SEO will suffer a big blow. And of course, you will end up losing traffic.

Also, if you duplicate content on other websites, your site is also going to be affected, this without considering the copyright infringements. You don’t want that. So, try to be as unique as possible. If you must use duplicate content, ensure that it is not visible to search engines.

Luckily, tools like Yoast SEO Plugin will tell you whether you have duplicate content, phrases or keywords.

Leaving permalinks as they are

Permalinks are the links that people click in order to go to the article you publish. You can see the permalink on the top of the editor after you publish your content. These links are long and with a lot of unnecessary things. In most cases, they do not include the keyword.

Thankfully, you can change them to make them appear the way you like, and SEO friendly. Anytime you publish an article, make sure that you edit them. A good permalink should be:

  • Short
  • Have a keyword
  • Should not have unnecessary information

Using hidden links

Some years back, people used to put unnecessary links in order to enhance the visibility of their content to Google. Some people could even go an extra mile to put the links that were the same color as the other content, or the background. This would make them invisible to the readers but visible to Google.

Well, that trick might have worked a few years ago but it doesn’t work these days. Google wants you to put quality and necessary links. So, don’t waste your time inserting and hiding the links.

Broken links

How do you feel when you are trying to access a particular page, and all of a sudden you get an error. I bet it’s not a good experience. Broken links affect the user experience, and many will just leave the website. That’s one of the ways in which failing to fix errors make you lose visitors to your site.

Also, it is crucial to note that Google bots (Google Web Crawlers) follow the links to move from page to page in order to correct important data about your website. If they come across a broken link, they may not have the means to go to the next page.

So, make sure to assess your website regularly to either delete or fix the links. This minimizes the changes or Google getting frustrated by broken links.

To check whether your website has broken links you can use Check My Links extension in Chrome, or check manually.

If you have a big website, then you might consider investing in tools like Ahrefs.

Keyword stuffing

Keyword stuffing refers to where people sprinkle keyword all over the content, and on pages even where they are not required. Well, you may have noticed the primary goal of Google these days is to enhance the user experience.

Whenever you create your content, have in mind that you are not writing for machines but for people to read. Used correctly, keywords can be of great assistance, as far as SEO is concerned. However, if you misuse it, Google will not take it lightly.

Also, using the same keyword repeatedly could confuse Google, and make it treat the content as duplicate content, which will definitely have a negative impact on the SEO of the site. With that said, be extra careful with the way you use keywords. Place them on the headings, subheads, introduction and within the content, but use them moderately, and naturally.

Having a website with a low loading speed

If your website takes more than three seconds to load, many visitors will leave before it finishes loading. This implies that the loading speed of a website has a significant impact on user experience. Google loves websites that people love. Additionally, there’s a possibility that Google penalizes your website if it has a low leading speed. To enhance your search results, make sure that you fix the loading speed.

This does not just reduce the bounce rate, but also, it makes it easy for Google to identify the site and index it. To check the loading speed use tools like Ubersuggest or you can try Google PageSpeed Insight.

Failing to have a website sitemap

Google uses crawl bolts to navigate your website. It is therefore important that you make it easy for Google to move from one page to another. To achieve that ensure that you have a sitemap.

Sitemap refers to whereby you design the content of your website to make it easy for both people and Google crawl bolts to navigate. Although Google can do that on its own, it loves websites that are well organized.

So, ensure that you have a list of the pages organized based on the categories or topics, or a chat to guide crawl bolts to navigate the site with ease. XML Sitemaps will help you create a sitemap for your website.

In a nutshell

Although you can fix the issues at a later date, it’s more convenient to avoid the mistakes before you can make them. Have the SEO of your website right from the beginning when you are choosing the theme, when designing and also when publishing content.

That way, chances are incredibly high that you will not struggle to solve SEO issues when you could have prevented. Edit the links, choose the theme wisely, have a fast website, and make it easy for Google to move from one page to another. Avoid the mistakes above and you are good to go.