Getting huge traffic on your online store doesn’t mean they will become loyal followers, or customers. That said, you need to go beyond SEO to make sure that you convert the visitors into returning customers.
People browse hundreds of websites every day, which means that one cannot memorize all of them. For that reason, you must find ways to do follow-ups, and remind them to come back for more information.
Thankfully, if you provide value to the visitors on your website, and you answer their most pressing questions they will undoubtedly subscribe in your mailing list.
So, email marketing gives you a chance to boost your sales and traffic significantly. Here are simple ways to increases sales and traffic through Email marketing.
Build an Effective Subscribers List
People who subscribe in your subscriber’s list are potential clients, and devoted followers. You should, therefore, use effectual ways to attract people and convince them to join the list. Some people buy subscribers list, which is a bad idea. Why? Those are not your followers.
What’s the point in having 60’000 followers, yet those who followed because they love what you deliver are 2000? It beats logic. Don’t create an illusion only to end up getting disappointed. Have subscribers who value your services, and you are good to go.
Use the ways below to build an effective list of subscribers.
- Use pop-ups
- Create compelling web content
- Create a landing page (make sure the subscriber form is above the fold)
- Direct your traffic to the landing page
- Have awesome content on your website
- Use subscribers to send notifications to your followers every time you publish a new article.
Monitor Your Website’s Email Metrics
Firing shots in the dark is the last thing you should do as an online business owner. You need to do things with clarity, know what seems to attract your subscribers more. This would enable you to relocate the newsletters subscription buttons and forms and take them to places where you think they would do better.
Additionally, you can edit the call to action copy on the button, change the button designs, or even change the email copy itself. Knowing what’s works and what doesn’t is the only sure way of doing things right.
Clear-cut Your Subscribers’ Expectations
Each subscriber has a unique reason why they subscribe. If a person subscribes because they want to receive a daily newsletter regarding a particular weight loss product, it would be illogical if you sent them emails regarding internet marketing.
Actually, many will treat such emails as spam. You will see your un-subscription rate rise significantly. You don’t what that. On that note, segment your list, by the subscriber’s interests and give them exactly what they ask. How do you achieve that?
- Create survey questionnaires on your website and ask your visitors what they think you should do to offer them better services,
- Add more content similar to the page that seems to generate the highest conversion rate,
- Research the keyword well to create content on the basis of what people seem to be interested in,
- Create your email campaign in accordance with the subscribers-lists segmentations you have.
Incorporate Social Media with Your Email Campaigns
TRUE, a significant percentage of internet users spend most of their time on social media. This implies that it’s easier for you to reach them through social media platforms than email campaigns. That said, if you can get your email subscribers to follow your business on social media, you will see your website’s traffic skyrocket within no time.
Enhancing your business’s online visibility without using social media is extremely tricky. On that note, integrate your email campaigns with social media. You can either put links of your social media platforms or even, include social media buttons on the email copy.
Write Short And Precise Emails
Human’s attention span is getting shorter gradually. A few years ago people used to read the whole emails and articles. Things have changed.
According to a study by Global Research, the human’s attention span has dropped from 12 seconds to 8 seconds within a period of 18 years. What does this tell you? Things are getting faster with time.
Additionally, people use small devices like mobile phones and tablets, which means reading long emails is rather hectic.
Also, include, call to action (CTAs) throughout the email. CTAs are meant to provide clear directions to the subscribers. Tell them what exactly they should do.
However, you must be crafty enough to avoid sounding salesy, and making the fans lose trust in you. Let them know you are interested in offering solutions and not luring them into taking action.
Personalize the Emails
How many emails do you ignore or mark as smarm daily? Why do you that? The reason is simple. You feel that those emails are not addressing you. The sender just sent the emails anywise.
To avoid your emails going to waste, ensure the emails addresses the reader in person. A simple thing like mentioning the subscriber’s name can’t be overrated.
Do re-Engagement Campaigns
The cold reality is that your subscribers will lose interest in you emails someday. People’s priorities change. You can imagine what would happen if the subscriber’s preferences changes and they find your emails irrelevant.
That is the reason why doing something different is critically important. It’s a way to breathe life into your dying traffic. Here’s how to do re-engagement campaigns to win your subscribers back:
- Do something different
- Make the campaign interesting
- Give an irresistible offer
- Challenge them by asking for their opinions.
Give them Options
You don’t want to see people unsubscribe from your email list. Therefore, you can do anything to ensure that they stay on that list. Subsequently, you might get tempted to deny people a way to unsubscribe from the list.
This is a bad idea because they will not just mark the emails as spam, but they will also report them as inappropriate and abusive. That will hurt you more than the un-subscription.
So, give your subscribers an option to leave if they find no need to stay. Doing that enhances trust. They don’t follow you because you forced them, but rather because they want to.
Email marketing is a powerful way to get quality traffic on your website. However, you must do it the right way. Skipping step means that your subscribers will miss something and thus they have no reason to continue following you or to come back to your website.
So, Create a list, observe how your subscribers react to the emails, re-content to meet their expectations, use social media, be precise to catch their attention, address them directly, engage them and finally, give them the freedom to choose whether to stay or leave. That way, you will earn the trust and loyalty from the right people. That will not just increase the web traffic but also the sales will skyrocket.
With the tips above, getting loyal followers who keep coming back and buying your product or services should be incredibly easy.