If you have already dared to take the first step [embrace an opportunity and build your startup] what follows is to make it grow healthy and strong.
It is 2k17: New Year, New Life! Although this popular phrase is not quite certain, what is true is that innovate in what we do has to be an endless journey, so let us share some fresh tips to help point your business into the right* direction.
Independently of what you do, you’ll have bigger competitors: a blog with more readers, an online store with more customers, a company with more visibility or a brand of more reputation. And the only definition of a right path for us, the motivated, entrepreneurial minds navigating the globe, is nothing more than a successful one.
A flashback to that platonic love: you would do all within your reach to make that person being (a)ttracted and then (b)oosting their quality of life while demonstrating you are the (c)oolest outstanding match, distinctly better than the alternatives.
That’s what a value proposition is about, a positioning statement for your brand which a-b-c goes like this:
Thus start wondering for whom, what, how and why, and then evaluate if you have a useful value proposition tool. If not, let’s pinpoint how to make a winning one…
Hint: don’t worry; it will be easier than in personal relationships! And so do you want to know How to Make Things People Want? That’s even simpler to find out.
It is unpleasant to tell you this, but the Internet is full of business like yours. Sorry, not sorry. If your product were unique, now you would be swimming in the pool of money while asleep.
And it’s not your case, is it? Mine neither –a long time ago.
If someone lands on your website and it is not clear what benefit they can get out of it, there is no doubt they will go away on a click, and without even asking.
The choice and good use of value propositions are the common denominator and secret weapons between the most successful companies like Instagram, Microsoft or Facebook.
Have you ever wondered why people keep purchasing on Apple products although they have not the best price rates, or ordering on Amazon even when they do not offer the most careful web design? They are leaders because people buy from them for other reasons, and all starts with that one first message they are sending when you arrive at his landing and/or home pages: a catchy proposal you cannot ignore.
Have in mind the next 3 skills to work in order to boost your value proposition before creating or launching
So here is where the magic happens: mix-up the last 3 listed items and then get a quantified value. You must find the link between what your customers are looking for and what you offer. That’s where your whole assessment almost is.
Now this is how your awesome value proposition looks like,
Does yours pass this test? Well remember this is a never ending cycle, cause as humans we are in constant change plus the unstoppable roller coaster tech-trip we are living in.
Finally, do not forget the fact that the hub to your company’s value proposition is YOU. Thus stay true to yourself as a thought leader soul. What problems do you understand well in a singular way? How can you solve it in a way that others do not? What groundbreaking idea are you offering to the on-demanding today’s technological environment? That definitely will turn your project into a huge yes! And we know it is worth to share the triumph with someone else, so who knows? Maybe the meanwhile can drive you straight to your geek soulmate as well…